Management

Jerald K. Dittmer
President & Chief Executive Officer

Jerry Dittmer was named President and CEO of Flexsteel Industries in 2018. He joined the company with more than 25 years of experience in the furniture industry, including top leadership positions overseeing corporate operations, planning, acquisitions and finance. 

Prior to Flexsteel, Mr. Dittmer served as President of The HON Company, a large office furniture designer and manufacturer serving independent dealers, wholesalers and national suppliers. He drove overall strategy to realign the manufacturing footprint and transforming go-to-market capabilities including its e-commerce initiatives, which resulted in significant profitable sales growth. His responsibilities encompassed managing eight manufacturing plants, three distribution centers and 4,000 employees. 

Earlier in his career, Mr. Dittmer held several leadership roles including Chief Financial Officer at HNI Corp., a publicly traded office and home furnishing company. As CFO, he held full responsibility for the company’s domestic and international finance, accounting, treasury, tax, enterprise risk management, internal audit, and information technology. He also played an instrumental role in accelerating the company’s growth rate through acquisitions in the U.S. and Canada. 

Mr. Dittmer is a graduate of Iowa State University, where he studied accounting and industrial management, and has also completed executive education programs at the University of Michigan and Northwestern University. He is a Certified Public Accountant and Certified Management Accountant.
 

Derek P. Schmidt
Chief Financial Officer & Chief Operating Officer

Derek P. Schmidt joined Flexsteel as Chief Financial Officer and Chief Operating Officer in April 2020.  Mr. Schmidt brings over 25 years of broad financial leadership and general management experience driving profitable growth across multiple industries, including over seven years in the furniture industry.  

Most recently, Mr. Schmidt was CFO of Crescent Electric Supply Co., one of the nation’s largest electrical distributors.  Prior to joining Crescent, Mr. Schmidt held multiple executive positions with HNI Corporation (HNI), a leading global office furniture manufacturer.  From 2016 – 2018, Schmidt held the position of Vice President & General Manager, Transactional - The HON Company, an HNI operating company.  In this role, Schmidt had oversight for business development, product management, marketing and sales across national accounts, wholesalers, dealers and e-tailers, and was successful in turning around a sales decline driven by changing market needs.  From 2014 – 2016, Mr. Schmidt held the position of Vice President, Finance for The HON Company and had executive responsibility for strategic & financial planning, M&A, accounting, credit, contract, IT and pricing.  In this role, he supported a significant increase in revenue growth and an over 27% profit increase within the business.  From 2013 – 2014, Mr. Schmidt held the position of Vice President, Finance – HNI Leveraged Furniture Operations and was charged to improve the performance of new operations with financial oversight for manufacturing, distribution and global sourcing operations.  From 2011 – 2013, Mr. Schmidt held the position of Treasurer and Vice President, Corporate Finance and led M&A, treasury, investor relations and corporate planning.  

Prior to joining HNI, Mr. Schmidt held financial leadership positions with companies such as Silgan Plastics Corporation, MasterBrand Cabinets, Inc., and General Mills Inc.  He holds an MBA, Finance and Strategic Management from Carlson School of Management – University of Minnesota and a BBA, Accounting and Finance from the University of Wisconsin.  He is a Certified Public Accountant (CPA) - Inactive, Certified Management Accountant (CMA) and Certified Financial Manager (CFM). 

David E. Crimmins
Vice President, Sales

Dave Crimmins joined Flexsteel Industries in September 2019 as Vice President, Sales.  He has more than 12 years of experience in the furniture industry, including sales and marketing leadership positions across multiple brands and market segments. 

Prior to Flexsteel, Mr. Crimmins was the Vice President of Sales and Marketing for the UK-based North American division of The Senator Group, representing both the Allermuir and Senator brands. His responsibilities included building sales and marketing capabilities, developing and executing go-to-market strategies, and driving improved financial performance across operations in North America.

Mr. Crimmins also held multiple sales and general management related roles of increasing responsibility within HNI Corporation across multiple operating companies.  Mr. Crimmins is a graduate of The University of Northern Iowa where he studied marketing and holds a Master of Business Administration from the University of Baltimore.
 

Carl A. Hayden
Vice President, Operations

Carl “Tony” Hayden joined Flexsteel Industries in February 2019 as Vice President, Manufacturing and was named Vice President, Operations in August 2019.  He has more than 25 years of experience in furniture manufacturing operations, including lean manufacturing implementation along with leading the procurement, sourcing and logistics functions.   

Prior to Flexsteel, Mr. Hayden served as Vice President, Operations for the Wood Group at HNI Inc., a large commercial office furniture manufacturing and distribution company.   His experience at HNI also included increasing levels of responsibility in the roles of General Manager, Group Vice President and Vice President, International Operations.  His responsibilities included managing domestic operations for three different HNI divisions, its operations in China and India and completing due-diligence analysis for international acquisitions.

Mr. Hayden is a graduate of The University of Iowa with a Bachelor of Business Administration. 
 

Stacy M. Kammes
Vice President, Human Resources

Stacy Kammes joined Flexsteel Industries in 2014 as Director Human Resources and was named Vice President, Human Resources in 2019. With 18 years of HR experience, she is responsible for leading the Human Resources function and providing expertise on organizational development, talent acquisition and development, compensation, benefits and labor relations.

Prior to Flexsteel, Ms. Kammes served as an HR Leader-Organizational Effectiveness Talent, Global Supply Chain and OnHighway Business for Cummins Emission Solutions, a global leader in designing, manufacturing and integrating exhaust aftertreatment solutions. In these roles, she drove talent acquisition, performance management, training and development, succession planning and labor relations across multiple global manufacturing, distribution and corporate locations. Earlier in her career, Ms. Kammes held several plant HR positions within Cummins Emission Solutions and Federal Mogul.

Ms. Kammes is a graduate of the University of Wisconsin-Platteville, where she studied Business Administration with emphasis in General Management and Human Resource Management. She also completed her Master of Business Administration from Upper Iowa University.
 

Michael J. McClaflin
Chief Information & Technology Officer

Mike McClaflin joined Flexsteel Industries in March 2019 as Chief Information & Technology Officer.  Mr. McClaflin is responsible for empowering business performance across Flexsteel’s enterprise through strategic technology and information management investments for both internal systems and external go-to-market capabilities. In addition to over 25 years of experience in ERP systems, eBusiness, business intelligence and IT operations, Mr. McClaflin is a versatile executive leader with significant cross-functional expertise in process and performance improvements.    

Prior to Flexsteel, Mr. McClaflin was the Director of Acquisition Strategy and Integration for the Birmingham-based Industrial Parts division of the Genuine Parts Corporation.   Prior to that, Mr. McClaflin spent 12 years in the furniture industry where he held various technology leadership positions including serving as Vice President of eBusiness and IT for the HON Company.

Mr. McClaflin is a graduate of Upper Iowa University, where he studied Accounting and General Management.   He also earned his Master of Business Administration with an emphasis in marketing from the University of Iowa Henry B. Tippie College of Business.    
 

Timothy P. Newlin
Vice President, Marketing & Product Management

Tim Newlin has 14 years of experience in leadership roles at Flexsteel Industries, and in 2019 was named Vice President, Marketing & Product Management. He is responsible for the product portfolio appearance, functionality, performance, profitability and life cycle; for the physical innovation, engineering and development of product; and for the development of the Flexsteel brand and product story, as well as supporting all sales channels with physical and digital assets. 

Prior to his current position he was Vice President, Home Furnishings, where he provided the strategic direction for the business with full P&L responsibility and was head of the functions of Merchandising, Sales, Retail Development, and Design.  Immediately prior, Mr. Newlin was National Sales Director, having risen through the sales channel from territory sales, regional sales management to the top position in national sales over the course of eight years. His other accomplishments include integrating case goods into the Flexsteel brand, launching a sales program from the ground up at the Juarez factory, and helping coordinate a strategy to streamline the business.

With over 25 years in the furniture business, Mr. Newlin has leveraged his extensive industry knowledge and passion for great product to establish deep connections with Flexsteel’s customer base and suppliers.  Mr. Newlin fosters the Flexsteel brand story, culture and relationship building inside and outside the company believing that these core values have enabled Flexsteel to succeed for 125 years.

Mr. Newlin has a business degree in Marketing with a focus on merchandising from Miami University Ohio.
 

Terrence H. Willis
Vice President, Direct Commerce

Terrence Heath Willis joined Flexsteel Industries in March 2019 as Vice President, Direct Commerce. Mr. Willis is responsible for developing and leading the strategy of Flexsteel’s digital transformation, which includes modernizing the entire digital path to purchase, accelerating opportunities with the company’s eCommerce partners and leading the homestyles ready-to-assemble furniture online business unit. 

With over a decade of digital marketing and eCommerce business building experience, Mr. Willis previously served as Vice President for North America eCommerce at Keter Group, a resin plastic manufacturer of outdoor furniture, sheds and storage, as well as hardware and home items. Prior to that, Mr. Willis spent 12 years at The Coca-Cola Company leading its global shopper marketing and digital strategy for large, multinational customers such as Amazon, Alibaba, Rakuten and Walmart. Earlier in his career, he was responsible for store digital integration with Walmart.com, and has worked in the transportation, logistics and supply chain industries rounding out a robust understanding of the end-to-end fulfillment process.

Mr. Willis is a graduate of the University of Arkansas with a business degree in Marketing Management, and in 2017 was named to the Path to Purchase Institute’s “Who’s Who in eCommerce”.